Facebook Ads are powerful on their own, but with the help of a few third party tools, you can take your performance to the next level. After spending over $10m on Facebook Ads, here are the "power-ups" that have emerged as our favorites. Third Party Tools Promo: If don't have any videography skills but are … Continue reading 9 Powerful Tools to Improve Your Facebook Campaigns (Including Hidden Gems Within Ads Manager)
Since the invention of the cookie decades ago, advertisers have been leveraging retargeting to tag people who have visited their website and serve them customized ads later on in the buyer journey. It’s in nearly every advertiser’s playbook, and for good reason. Retargeting works! If someone just put a pair of tennis shoes in their … Continue reading 11 Clever Retargeting Ideas You Probably Haven’t Thought Of
Traditional retargeting has been around for quite some time. It’s no secret that if someone was recently on your website, there’s a good chance that they’re in the market for whatever it is that you’re selling, and it’s therefore a good best practice to tag your site visitors and serve ads to them. But in … Continue reading The Ultimate Guide to Retargeting Someone Else’s Website
When it comes to competing with yourself in an ad auction, Facebook Ads isn’t as punishing as some other ad networks because their system will deduplicate your audiences. Or at least they’re not punishing in the same way. But even though you can’t compete against yourself, you can still bid against yourself across ad sets … Continue reading The Art of Setting Up Retargeting Exclusions Like a Pro
For years now, savvy marketers have noticed the benefits of retargeting their different websites against each other. For example, if a company owns two workout supplements, a pre-workout and a recovery workout, it’s a good best practice to tag the visitors of one site and serve them an ad for the other. After all, if … Continue reading Retargeting Somebody Else’s Site is Getting Streamlined. Here’s How to Do It.
With Facebook hacking away at it’s targeting functionality by the day, getting the right ad in front of the right person is becoming increasingly difficult, leading to a lot of wasted impressions, and as a result, wasted ad spend. Lookalikes and interest-based audiences work to an extent, but these are built on black-box algorithms that … Continue reading How We Dropped Our CPA 43% By Retargeting Someone Else’s Website
With Facebook hacking away at it’s targeting functionality by the day, getting the right ad in front of the right person is becoming increasingly difficult, leading to a lot of wasted impressions, and as a result, wasted ad spend. Lookalikes and interest-based audiences work to an extent, but these are built on black-box algorithms that … Continue reading The Art of Retargeting Someone Else’s Website
Retargeting has been an advertiser’s best friend for over a decade now, and for good reason. If someone was just on your website vetting your product, there’s a very good chance they’re in the market for what you have to offer, or they wouldn’t have found & visited your site in the first place. But … Continue reading Retargeting Other Sites is Here to Stay. Here’s Why You Should Pay Attention.
Get early access and start repixeling >> For over a year now, advertisers have been able to use just one pixel across their various web properties. For example, if you own a Health & Beauty business with 10 product lines, you could spin up just one Facebook pixel, put it on your various web properties, … Continue reading The Amazing Benefits of Retargeting Someone Else’s Sites
As a site owner, you are paid by each advertiser for each page view that your website receives at a price that's set by you. For example, if you receive 10,000 visitors per day and you set your CPM (cost per thousand page views) to $5, you'll earn $50/day (you're selling 10 blocks of 1,000 … Continue reading As a Site Owner, What Exactly Do I Get Paid For?