Site Owner vs. Publisher
There are two sides to the repixel marketplace, the “advertiser”, and the “site owner”. The advertiser is a marketing team or individual that would like to retarget visitors to a certain website or app, and the site owner is the owner of that website or app. In traditional ad sales, site owners are often referred to as “publishers”, but the subtle difference here is a site owner doesn’t necessarily need to publish content. While traditional publishers certainly make great site owners, you don’t have to own a blog, reviews website, media outlets, or really have any content to publish at all to participate as a site owner. For example, a site owner could be the owner of an eCommerce store, a marketplace/exchange, an event aggregator, streaming service, anything! Dicks Sporting Goods wouldn’t be a publisher in the traditional sense of the word, but as long as there are advertisers out there that would want to retarget their visitors (which there certainly are), they can sign up to be a site owner in the repixel marketplace and start generating a new revenue stream.
The Benefits of Being Site Owner
The benefits to an advertiser are clear…a brand new, high-quality audience that you’re able to target. So what’s in it for the site owner? Well, they get paid, of course! Being a site owner is a brand new way for website & app owners to monetize their web properties. As it stands, if you own a website or app, the most common way to monetize your web property is by selling ads. But, you can only add so many ads to the page, which limits web property owner’s profits by the amount of traffic they’re able to generate, and the quality of that traffic. Placing an advertisers pixel on your site is something that’s tucked away, making the scale limitless. Unlike ad units, there isn’t a set number of pixels you can place on your site or app. Letting five advertisers repixel your website or app is great, but if you’re a site owner, it’s no sweat off your back to approve five hundred!
It’s worth noting that physically putting your pixel on someone else’s website isn’t allowed on Facebook Ads (it’s only compliant on non-social ad networks), but via Repixel, you can leverage Facebook’s “share pixel” functionality to employ the same tactic while playing by the rules, without leaving their ecosystem.
A Recommendation: If You’re a Site Owner, Don’t Put Off Signing Up
Repixel’s marketplace is growing fast, but there are far more advertisers joining every day than site owners. That means if you own a website, you’re high demand, which means more action and the ability to set higher prices. The sooner you spin up an account, the sooner you can tap into the line of advertisers waiting to repixel your web property.
Ready to Get Started?
Just head to repixel.co and signup now to get early access. We’ll let you know when we’re ready for you. In the meantime, get started without us by thinking of a few companies that you’d like to let repixel your site or app. We’ll be reaching out for your list soon.