Introducing Repixel

​​For the First Time, Retarget Someone Else’s Websites & Apps

Cambridge, MA, March 28, 2019 — If you haven’t heard the whispers, there’s a shiny new tool out there for digital marketing professionals. The company is called, and they’re out to invent a new type of marketing, “repixeling”. For the first time, using Repixel’s technology, marketers will not only be able to retarget visitors to their own websites & apps, but also visitors to other websites & apps.

The technology is surprisingly simple. The backbone is a marketplace with two sides: advertisers & site owners. Advertisers are marketing teams that would like to retarget someone else’s website or app. And site owners, the “someone else”, are willing to oblige, for a fee.

It’s worth noting that physically putting your pixel on someone else’s website isn’t allowed on Facebook Ads (it’s only compliant on non-social ad networks), but via Repixel, you can leverage Facebook’s “share pixel” functionality to employ the same tactic while playing by the rules, without leaving Facebook’s ecosystem.

In the marketplace, publishers post a listing saying that they’re accepting advertisers and what their price is (usually a set CPM). Advertisers can then browse the marketplace, and with the click of a button, submit a request to repixel any website or app listed, assuming the “site owner” approves it. Imagine the possibilities. Let’s say you’re a Cybersecurity company…take a minute to appreciate how valuable it would be to retarget someone on cybersecurity reviews website immediately after they finish reading about which software they should purchase. Or if you’re a hiking store, how valuable it would be to repixel one of the dozens of hiking apps, or the various hiking blogs around the web. Now, it’s possible. It’s a win-win for everyone involved. Advertisers get a brand new custom audience that they can retarget and build lookalikes off of. And publishers get a brand new revenue stream that doesn’t include littering their web property with more ad units.

“We couldn’t be more excited about this natural progression in custom audiences,” said CEO & Founder Ethan Setnik. “People have been doing backdoor ‘pixel swapping’ deals since the launch of retargeting & custom audiences; we’re just streamlining the process, and making it compliant.”

If you’re interested in giving it a shot, head to and check it out.

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