As a site owner, you are paid by each advertiser that you are working with at a price that’s set by you. For example, if you have your pixel licensing fee set to $250/month and you’re working with 10 partners, you’ll earn $2,500 per month minus Repixel’s commission (20%).
In the event that you increase your price while you have an active advertiser, the advertiser will be grandfathered into the lower price. In the event that you decrease your price while you have an active advertiser, the advertiser will automatically be given the lower price to avoid any campaign disruption. In both cases, you will be notified in advance and always have the right to terminate the campaign, but the advertiser will have to “re-request” a new campaign with you if you choose to do so.
When setting your price, the goal is to make the value that you deliver to advertisers match the value that they’re paying. If you set your price higher than the value delivered, your offer will be unattractive to prospective clients. And if you set your price lower than the value you deliver, you’re likely leaving money on the table.
As a starting point, we recommend basing your price off of your site’s monthly traffic using the following rubric:
– 1,000 monthly visits: $10/month
– 1,000 – 10,000 monthly visits: $25/month
– 10,000 – 100,000 monthly visits: $50/month
– 100,000 – 1,000,000 monthly visits: $250/month
– 1,000,000+ monthly visits: $500/month
Please note that this is just a starting point. If you feel that your niche meets any of the below characteristics, you may want to consider increasing your price:
– You have a very niche audience. For example, if your audience is visited exclusively by college university presidents, you may want to consider increasing your price.
– You have an audience that is deep into the “buyer’s journey” and likely about to make a purchase. For example, if you own a website that ranks the “top 10” of a product, you may want to consider increasing your price.
– You have an audience that has a lot of spending power. For example, if you operate an audience that is regularly visited by CEOs of large companies, you may want to consider increasing your price.
– You have a website that discusses an expensive product. For example, if you operate a blog that discusses the best places to buy a diamond ring, you may want to consider increasing your price.
There’s no one-size-fits-all price tag, so don’t hesitate to take your best guess and adjust based on demand.