When you signed up for Repixel, you were prompted to attach a Facebook pixel to your website. This is highly recommended so that advertisers don’t start with an empty pixel (0 people) to retarget against.
Why Attaching a Pixel Helps to Boost Sales
Acquiring new advertisers: when you attach a Facebook pixel to your Repixel account, your listing will get an upgrade. As seen below, when new advertisers are browsing the marketplace, they’ll notice that they’ll not only get access to retarget your new visitors, but they’ll be able to start right away by retargeting your previous visitors. This is a lot of “bait on the hook” to help close the deal.
Reducing churn: When a new advertiser works with you, their success in the first 30 days is imperative. If they see success, they’re likely to stick around for many months to come, and if they don’t get the results they’re looking for, they’re likely to churn. Sharing a completely empty pixel with them and asking them to wait a couple of days while it tags visitors is going to be less valuable (and somewhat irritating) to them. They’d much prefer (and are likely to have more success) if they have immediate access to a big pool of previous visitors to retarget against right away.
How to Setup Your Facebook Pixel For Repixel
Step 1: Identify a Pixel You’d Like to Use
If you already have a Facebook Pixel on your website, please rename it to your website’s domain (i.e. example.com) and submit the ID below. You can rename the pixel and find the ID by clicking into your pixel here.
If you don’t already have a Facebook Pixel on your website or are unwilling to rename it, please click here for instructions on how to create one. Please name the pixel your website’s domain (i.e. example.com) and submit the ID below.
Step 2: Send the pixel to Repixel. This is also an action item on your checklist.
Step 3: Put the pixel in the global header of your website in three easy steps:
3a. Click into the relevant pixel via Events Manager.
3b. Click “Install Pixel” to find the tracking code.
3c. Copy/paste the pixel code into the global header of your website.
Confirming the Pixel Is Placed Correctly
The easiest way to know if your Facebook pixel is placed on your website correctly is by using the “Facebook Pixel Helper” Google Chrome Extension found here. Alternatively, feel free to reach out over chat on our website any time and someone from our team would be glad to take a look.