As An Advertiser, What Size Audience Do I Pay For?

Summary: when running Repixel campaigns, you might notice that your targetable audience in Facebook Ads is smaller than the number of pageviews shown by Repixel on a site owner's listing. The two main reasons for this are match rates and repeat visitors. Match rates. In order for Facebook to allow you to target someone on … Continue reading As An Advertiser, What Size Audience Do I Pay For?