As An Advertiser, What Event Taken by Visitors on the Site Owner’s Website Do I Pay For?

Summary: As an advertiser, you are billed for each page view that the website you're repixeling receives, and Facebook’s match rate is not 100%, so not all visitors will be targetable. In addition, every website has a certain percent of repeat visitors. Please make sure to keep this in mind when setting your daily budget … Continue reading As An Advertiser, What Event Taken by Visitors on the Site Owner’s Website Do I Pay For?

What is a Repixel CPM and What Should Site Owners Set It To?

One of the very first (and most important) decisions you have to make as a site owner in the Repixel marketplace is how much to charge. What is a "CPM"? In traditional online advertising, CPM represents the “cost per thousand impressions.” So if you own a website and you’re selling ad space, if you sell … Continue reading What is a Repixel CPM and What Should Site Owners Set It To?