Summary: when running Repixel campaigns, you might notice that your targetable audience in Facebook Ads is smaller than the number of pageviews shown by Repixel on a site owner's listing. The two main reasons for this are match rates and repeat visitors. Match rates. In order for Facebook to allow you to target someone on … Continue reading As An Advertiser, What Size Audience Do I Pay For?
One of the very first (and most important) decisions you have to make as a site owner in the Repixel marketplace is how much to charge. What is a "CPM"? In traditional online advertising, CPM represents the “cost per thousand impressions.” So if you own a website and you’re selling ad space, if you sell … Continue reading What is a Repixel CPM and What Should Site Owners Set It To?