Retargeting Other Sites is Here to Stay. Here’s Why You Should Pay Attention.

Retargeting has been an advertiser’s best friend for over a decade now, and for good reason. If someone was just on your website vetting your product, there’s a very good chance they’re in the market for what you have to offer, or they wouldn’t have found & visited your site in the first place. But … Continue reading Retargeting Other Sites is Here to Stay. Here’s Why You Should Pay Attention.

The Amazing Benefits of Retargeting Someone Else’s Sites

Get early access and start repixeling >> For over a year now, advertisers have been able to use just one pixel across their various web properties. For example, if you own a Health & Beauty business with 10 product lines, you could spin up just one Facebook pixel, put it on your various web properties, … Continue reading The Amazing Benefits of Retargeting Someone Else’s Sites

How to Execute an Effective Repixel Campaign

When it comes to online advertising, any experienced professional will agree that there isn’t a single silver bullet. The only way to figure out what works best for you and your company is to test, test, and test some more. With that in mind, regardless of your role in the Repixel marketplace, it’s difficult to … Continue reading How to Execute an Effective Repixel Campaign

What is a Repixel CPM and What Should Site Owners Set It To?

One of the very first (and most important) decisions you have to make as a site owner in the Repixel marketplace is how much to charge. What is a "CPM"? In traditional online advertising, CPM represents the “cost per thousand impressions.” So if you own a website and you’re selling ad space, if you sell … Continue reading What is a Repixel CPM and What Should Site Owners Set It To?

Repixeling vs. Retargeting. What’s the Difference?

Retargeting (also known as remarketing) is a form of digital advertiser where website & app owners tag and then serve targeted ads to users who have visited or triggered an event on their web property. Repixeling is the act of retargeting someone else’s web property. In other words, you’re not tagging visitors who have visited … Continue reading Repixeling vs. Retargeting. What’s the Difference?

Understanding “Site Owners” in a Repixel Marketplace

Site Owner vs. Publisher There are two sides to the repixel marketplace, the “advertiser”, and the “site owner”. The advertiser is a marketing team or individual that would like to retarget visitors to a certain website or app, and the site owner is the owner of that website or app. In traditional ad sales, site … Continue reading Understanding “Site Owners” in a Repixel Marketplace

What is Repixeling And How Does it Work?

Repixeling is a new form of online advertising where non-competitive companies in the same industry retarget each other’s websites and apps. In order to fully understand repixeling, you first need to understand retargeting (also know as remarketing) and why it is so effective. Understanding Retargeting Retargeting is a popular form of digital marketing where advertisers … Continue reading What is Repixeling And How Does it Work?